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Tom Adeyoola

CEO & Founder, Extend Ventures

Tom Adeyoola is an entrepreneur passionate about disruptive technology for societal and climate good. He was CEO and Founder of acquired apparel technology scale-up, Metail (2008-2019).

Tom is currently the co-founder of Extend Ventures, which aims to diversify access to finance for underrepresented founders through data and research. He also serves as Non-Exec Director for zero carbon monitoring consultancy Verco and environmental behavioural change start-up ‘Do Nation’.

In addition, he is a board trustee for the BAME focused creative incubator MeWe360, chair of mindfulness app Spoke and served on the board of the revolutionary women’s personal wellness scale-up Elvie (2013-2017). Tom is the inspiration behind the government’s Seed Enterprise Investment Scheme (SEIS).

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.