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Tom Adeyoola

CEO & Founder, Extend Ventures

Tom Adeyoola is an entrepreneur passionate about disruptive technology for societal and climate good. He was CEO and Founder of acquired apparel technology scale-up, Metail (2008-2019).

Tom is currently the co-founder of Extend Ventures, which aims to improve access to finance and outcomes for underrepresented founders through data and research. He also sits on various boards, including Channel 4 and leading independent school St. Paul’s, and is actively involved in investing and policy, co-authoring the Labour Startup Review.

He previously served on the boards of acquired net zero strategy consultancy Verco, revolutionary women’s personal wellness scale-up Elvie and environmental behavioural change start-up ‘Do Nation’. Tom is also the inspiration behind the government’s Seed Enterprise Investment Scheme (SEIS).

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.