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Advertising Week Europe 2024

We were delighted to return for this year’s Advertising Week Europe, at its brand new home, 180 Studios, The Strand. This year was the 10th anniversary of AWE, the continent’s largest gathering of the creative industries, bringing together the greatest minds from across business, technology, marketing and media, across three packed days.

Seven Hills led the media campaign for Advertising Week Europe, with a wealth of excellent coverage taking place across the three days and beyond. The week kicked off with a fascinating piece by Ruth Mortimer in City AM exploring how the creative industries are vital to British soft power; this was followed by her appearance on BBC Radio 5 Live’s Wake Up to Money on Tuesday to discuss AWE, touching on the questions around AI and creativity in the advertising industry, and later that morning on LBC.

On Thursday we saw Matt Scheckner on BBC World TV discussing the shift in advertising spend, whether the sector was still a bellwether for the UK economy, and how media owners such as Netflix and The Daily Telegraph are adapting to technological shifts.

The final broadcast of the week took place on Friday, when Ruth spoke to Ian King on Sky News’ Business Live. The conversation summarised the big trends uncovered at the event and key highlights from their research with Cint focused on misinformation, deep fakes, and political advertising.

Throughout the week, journalists from both national and trade publications covered the sessions online. These include articles in Marketing Week, The Media Leader, The Drum, as well as on Stacey Solomon in the Daily Mirror, Zara McDermott in the Daily Mail, and many more!

We also worked with Advertising Week Europe and their research partner, Cint, on a data story looking at trends linked to the interventions of influencers, celebrities or brands and whether these have a meaningful impact on voting intentions.

Speakers including DriveTribe’s Richard Hammond and Dave Murdoch were interviewed by the Financial Times, while executives from organisations such as ITV, Together TV and RocketMill spoke to media outlets from The Guardian to the Haymarket Media Group.

It is always a pleasure to be a part of Advertising Week Europe, supporting the team in making the week a huge success.

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