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the biggest names in business back the good business festival

Act one of The Good Business Festival takes place on 8th October, bringing together some of the biggest names in business and society to debate the big issues facing a world rocked by both pandemic and lockdown, and promoting purposeful, creative and sometimes radical approaches to doing good business in a time of coronavirus.

Commissioned by Liverpool City Region Metro Mayor Steve Rotheram, and curated by Culture Liverpool and Hemingway Design, The Good Business Festival aims to unite the growing global community of businesses and conscious consumers who believe business can deliver meaningful, positive change in society.

Amidst new Covid-19 restrictions, The Good Business Festival will redefine what it means to ‘go digital’ with a dynamic, hybrid programme of virtual and live content, with broadcast quality sessions streamed live from the studio and hosted by moderators Evan Davis and Aasmah Mir.

Joining on October 8th will be a host of influential leaders and big thinkers, including economists, cultural talent, sporting legends and business representatives from some of the world’s leading companies including Sadiq Khan, Mayor of London, Ann Cairns, Mastercard, Gina Miller, SCM Director & Campaigner, Richard Curtis, screenwriter and producer, Lady Nicola Mendelsohn CBE, Facebook, Lord John Bird, The Big Issue, Richard Walker, Iceland, , John Sauven, Greenpeace, James Timpson, Timpson, Gabby Logan MBE, , Lord Karan Bilimoria CBE DL, President CBI, Lawrence Dallaglio OBEBen Page, Ipsos MORI, Sir Tim Smit KBE, the Eden Project, Holly Tucker MBEClaire Dove, VCSE Representative, Ynzo van Zanten, Tony’s Chocolonely and Andy Burnham, Mayor of Greater Manchester.

Act 1 will provide a case study for the agility and adaptation needed to pivot an event from physical to virtual in a short period of time and in an incredibly uncertain climate, from managing the process with speakers to the digital tools engaged with to pre-record content.

Seven Hills was announced as The Good Business Festival’s lead communications partner back in February, and has led media outreach to raise awareness of its work. Highlights so far include City AM, i news, Forbes and The Drum, with future opportunities including The Independent, Bloomberg, Press Association and BBC Radio 5 Live.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.