THE BLACK FARMER FOUNDER WILFRED EMMANUEL-JONES JOINS MICHAEL THIS SUNDAY
From an inner-city allotment to a farm in the rolling hills of Devon, Wilfred Emmanuel-Jones, founder of The Black Farmer, tells Michael Hayman his business story on this Sunday’s Capital Conversation.
Revealing the roots of the business and the unconventional tactics he used in the early days, Wilfred says, “My goal was to try and bring something different. To go against the stereotype, to really try and cut the status quo.”
He also talks about his book ‘Jeopardy’, his varied career path, and offer valuable advice to food entrepreneurs who want to break into the industry. “The only thing you have as a point of difference is you and that is what you’ve got to sell: you”’
Tune in to London Live this Sunday at 5:30 pm to watch the full episode.
Watch the trailer here.