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#valuable has a message for ‘diversish’ businesses at advertising week europe

Founder of disability inclusion campaign #valuable, Caroline Casey, took to the main stage of Advertising Week Europe today to call on business leaders to stop being ‘diversish’.

Alongside former Unilever CEO and #valuable supporter Paul Polman, Caroline urged global business leaders to recognise the business case for including the world’s one billion disabled people, in a session entitled ‘The Business Revolution for Inclusion’, chaired by Seven Hills co-founder Michael Hayman.

Mr Polman was the first CEO to answer Caroline’s rallying call when she launched #valuable on-stage at One Young World’s global summit in Bogota in 2017.

Wednesday’s event included a screening of the short-film, DIVERSish, a satirical look at businesses that call themselves diverse, but overlook, ignore or postpone taking action on disability inclusion.

The film seeks to tackle the trend for businesses to claim they are diverse but exclude disability from their definition of diversity.

Caroline’s main stage appearance at Advertising Week Europe comes alongside the news that Sainsbury’s and Omnicom are the latest organisations to pledge their support to The Valuable 500 – a global movement calling on 500 businesses to commit to putting disability on their leadership and board agendas in 2019.  

Seven Hills is proud to support The Valuable 500 and to be its lead communications partner.

You can watch DIVERSish here.

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