London\u2019s creative industries are worth \u00a342 billion and account for 17% of all jobs in the capital. At the heart of this thriving industry is Pip Jamieson, whose creation \u2013 The Dots \u2013 is on a mission to help creatives live their dreams and boost the industry\u2019s diversity.<\/p>\n
Known as the LinkedIn for creatives, Pip describes the site as \u201ca professional network for the people and teams that don\u2019t wear suits to work.\u201d<\/p>\n
It targets the no-collar workforce: the freelancers, artists and creatives who tend to shun traditional careers and work patterns. Pip describes them as the \u201cdoers, dreamers and makers\u201d and The Dots provides them with a platform to showcase their work and get their next gig.<\/p>\n
Having worked in Whitehall for former Home Secretary David Blunkett, it was during her stint as head marketer at MTV Australia when Pip spotted the gap in the creative market.<\/p>\n
She began planning a jobs platform that would let people brilliantly show off their work and boost diversity in the creative world. The Dots \u2018discover page\u2019 actively promotes the work of women and people from BAME backgrounds.<\/p>\n
\u201cI saw that working in a homogeneous environment can stifle creativity, as everyone has the same experiences of the world,\u201d she said. \u201cInclusion and diversity are good for creativity. Endless research supports this.\u201d<\/p>\n
Pippa was optimistic about London\u2019s creative future. London is the best possible place to build a network, and boasts the biggest creative cluster in the whole world,\u201d she says. When asked about the extent to which traditional working patterns are eroding, she said, \u201cSpeaking from a millennial perspective, things are changing. People are less motivated by money and more motivated to do something they love. People no longer just want to work to live.\u201d<\/p>\n
As Pippa proved in her Capital Conversation interview, The Dots is certainly helping people do the work they love.<\/p>\n