{"id":29144,"date":"2019-01-28T13:33:10","date_gmt":"2019-01-28T13:33:10","guid":{"rendered":"https:\/\/www.wearesevenhills.com\/?p=29144"},"modified":"2019-01-28T13:33:10","modified_gmt":"2019-01-28T13:33:10","slug":"katie-massie-taylor-on-the-capital-conversation","status":"publish","type":"post","link":"https:\/\/www.wearesevenhills.com\/katie-massie-taylor-on-the-capital-conversation\/","title":{"rendered":"PARENT-TECH FOUNDER ON RAISING A BUSINESS  \u00a0"},"content":{"rendered":"<div dir=\"ltr\">\n<p>The overwhelming and often overlooked loneliness of being a new mum inspired Katie Massie-Taylor to launch Mush, a social networking app for mums to connect with others.<\/p>\n<p>Speaking to Michael Hayman on the Capital Conversation, Katie says: \u201c[Mush] came out of this problem that mums face when they have babies. It\u2019s a totally new environment and they need friends nearby with kids the same age.\u201d<\/p>\n<p>She adds that once the attention around having a baby dies down, mothers often find themselves feeling incredibly lonely: \u201cYou\u2019re the celebrity for the first couple of weeks, people visit you, and after that you\u2019re thrown into this new world.<\/p>\n<p>\u201cHalf of mums go to the supermarket just for an adult conversation!\u201d<\/p>\n<p>Katie had the idea for the app shortly after meeting soon-to-be co-founder Sarah Hesz who, like her, had just given birth to her second child. Realising they could help other mums to combat loneliness, the pair launched Mush in May 2016.<\/p>\n<p>The company has since been listed by Apple and Google as one of the top apps for mums and named one of Europe\u2019s top 100 start-ups by Wired.<\/p>\n<p>Katie says that it was the app\u2019s popular concept, supported by successful crowdfunding campaigns and an angel investor that meant the they could attract venture capital.<\/p>\n<p>On attracting investment, Katie explains: \u201cI think they are seeing innovation in a space that has been slightly neglected in the tech world. Parent-tech was actually a term that was coined when we launched!\u201d<\/p>\n<p>Katie praises the UK\u2019s welcoming environment for start-ups, with particular improvements in recent years for female founders: \u201cWe are one of seven female-led businesses from our VC alone; we certainly feel like there is a huge network of female entrepreneurs.\u201d<\/p>\n<p>As for the future, Katie wants Mush to become the world\u2019s most-trusted mum brand and has written a book, <em>Mumsition<\/em>, as additional resource:<\/p>\n<p>\u201cIt\u2019s the friendliest companion you can have to motherhood. There are a lot of medical books out there. This one\u2019s funny, it\u2019s designed to make you laugh as well as being practical and stage-led.\u201d<\/p>\n<p>You can watch the full episode <a href=\"https:\/\/www.youtube.com\/watch?time_continue=9&amp;v=w9SMe4G1pT4\">here<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The overwhelming and often overlooked loneliness of being a new mum inspired Katie Massie-Taylor to launch Mush, a social networking app for mums to connect [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[17],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PARENT-TECH FOUNDER ON RAISING A BUSINESS \u00a0 | Seven Hills<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wearesevenhills.com\/katie-massie-taylor-on-the-capital-conversation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PARENT-TECH FOUNDER ON RAISING A BUSINESS \u00a0 | Seven Hills\" \/>\n<meta property=\"og:description\" content=\"The overwhelming and often overlooked loneliness of being a new mum inspired Katie Massie-Taylor to launch Mush, a social networking app for mums to connect [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wearesevenhills.com\/katie-massie-taylor-on-the-capital-conversation\/\" \/>\n<meta property=\"og:site_name\" content=\"Seven Hills\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-28T13:33:10+00:00\" \/>\n<meta property=\"og:image\" 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