{"id":29351,"date":"2019-03-11T15:00:20","date_gmt":"2019-03-11T15:00:20","guid":{"rendered":"https:\/\/www.wearesevenhills.com\/?p=29351"},"modified":"2019-03-11T15:00:20","modified_gmt":"2019-03-11T15:00:20","slug":"razor-sharp-insight-will-king-on-capital-conversation","status":"publish","type":"post","link":"https:\/\/www.wearesevenhills.com\/razor-sharp-insight-will-king-on-capital-conversation\/","title":{"rendered":"RAZOR SHARP INSIGHT: WILL KING ON CAPITAL CONVERSATION"},"content":{"rendered":"
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King of Shaves Will King described himself as an \u2018accidental entrepreneur\u2019 last night on the Capital Conversation, \u201cI went from a really nice salary and a car that I couldn\u2019t afford, and long story short, I decided to back myself and solve a problem.\u201d<\/p>\n

The problem was poor quality shaving products, and the solution was in his then-girlfriend\u2019s bath oils. After discovering her products gave him a closer shave, he developed his own and launched King of Shaves in 1993.<\/p>\n

Operating in a sector dominated by one brand threw up hurdles for Will, but an eye for the internet gave the company a boost: \u201cWe bought the domain shave.com<\/em> for \u00a318 in 1995. Now it\u2019s worth two to three million pounds.\u201d<\/p>\n

Following more than a decade of selling a variety of men\u2019s products, King of Shaves launched its first razor in 2008; a move that almost doubled the company\u2019s turnover to a high of \u00a325 million.<\/p>\n

The business continued to innovate \u2013 despite what Will calls an \u201cambivalence\u201d to shaving developing \u2013 launching the Hyperglide <\/em>razor in 2014, which requires water rather than shaving oil or foam.<\/p>\n

Will still plays his part in the brand\u2019s innovation, despite stepping down as CEO in 2014. It\u2019s a hands-on approach that he says is in short supply: \u201cI\u2019m a relatively rare commodity, a founder still involved in my business,\u201d adding, \u201cI\u2019ve done so much but there\u2019s still so much to do.\u201d<\/p>\n

With founder-led businesses becoming more uncommon, Will casts a critical eye over modern entrepreneurship, particularly companies who are burning not earning: \u201cThey raise money and burn it, in the hope they will get bought.\u201d<\/p>\n

But he is positive that despite wider uncertainty, Britain can still keep its throne as Europe\u2019s best for business: \u201cWe live in an extraordinary country. Irrespective of Brexit, there\u2019s so much here to allow you to succeed.\u201d<\/p>\n

You can watch the full episode here<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

King of Shaves Will King described himself as an \u2018accidental entrepreneur\u2019 last night on the Capital Conversation, \u201cI went from a really nice salary and […]<\/p>\n","protected":false},"author":6,"featured_media":29352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[17],"acf":[],"yoast_head":"\nRAZOR SHARP INSIGHT: WILL KING ON CAPITAL CONVERSATION | Seven Hills<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wearesevenhills.com\/razor-sharp-insight-will-king-on-capital-conversation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RAZOR SHARP INSIGHT: WILL KING ON CAPITAL CONVERSATION | Seven Hills\" \/>\n<meta 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