{"id":33109,"date":"2021-12-10T17:27:52","date_gmt":"2021-12-10T17:27:52","guid":{"rendered":"https:\/\/www.wearesevenhills.com\/?p=33109"},"modified":"2022-06-14T16:05:47","modified_gmt":"2022-06-14T15:05:47","slug":"stravas-2021-year-in-sport-report-reveals-boom-of-physical-activity-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.wearesevenhills.com\/stravas-2021-year-in-sport-report-reveals-boom-of-physical-activity-in-the-uk\/","title":{"rendered":"Strava&#8217;s 2021 Year In Sport report reveals boom of physical activity in the UK"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Strava, the world\u2019s largest sports community, has released its annual Year In Sport <\/span><a href=\"https:\/\/blog.strava.com\/press\/yis2021\/\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u2013 revealing the 2021 activity trends from a global community of 95 million athletes, and a total of 1.8 billion public uploads over the past 12 months.\u00a0<\/span><\/p>\n<p>The report was launched at a virtual global event, which convened leading voices from around the world including athletes, and experts from the field of sports and technology.<\/p>\n<p>Expertly hosted by British broadcaster Jenni Falconer, the event focused on the report\u2019s findings and the key trends that have dominated the activity landscape, as well as the impact of climate change and extreme weather on athlete performance.<\/p>\n<p><b>Speakers included:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Michael Horvath, Co-founder and CEO, Strava<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kilian Jornet Burgada, Professional athlete and climate advocate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kirsten Mildren, Chief, Public Advocacy &amp; Campaigns at the United Nations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Caspar Coppetti, CEO &amp; Co-founder, On Running<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hugo Tagholm, Chief Executive and Co-Founder, Surfers Against Sewage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kerin Hempel, CEO, New York Road Runners \u2014 We&#8217;re Hiring!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shailvi Wakhlu, Senior Director of Data, Strava<\/span><\/li>\n<\/ul>\n<p><b>Key insights from the Year in Sport report included:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">38% increase in uploads over last 12 months on Strava &#8211; the world\u2019s largest sports community with 95 million athletes, including 17% of UK population<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brits going faster and further after lockdowns, with 1.8x more personal bests recorded and the biggest increase in marathon personal bests than anywhere in the world<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">UK revealed as the global capital for hiking and walking \u2013 with 24% of all activity uploads representing walks<\/span><\/li>\n<\/ul>\n<p><b>Commenting on the Year in Sport launch, Michael Horvath <\/b><strong>sai<\/strong><span style=\"font-weight: 400;\"><strong>d<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cEven as the global athletic community endured another year of pandemic disruptions and restrictions, we saw a persistent desire from athletes to stay connected and keep one another active.<\/span><\/p>\n<p>&#8220;Every effort counts on Strava, and our team is thrilled to provide a platform for anyone who sweats to connect with their peers, find new places to be active, set goals for themselves, create clubs and challenge their friends.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Seven Hills team thoroughly enjoyed working closely with Strava to launch the report to the media, and to help deliver the event to a global audience of media and key stakeholders.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.wearesevenhills.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-10-at-15.38.38.png\"><img decoding=\"async\" class=\"size-medium wp-image-33110 aligncenter\" src=\"https:\/\/www.wearesevenhills.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-10-at-15.38.38-400x224.png\" alt=\"Screenshot 2021-12-10 at 15.38.38\" width=\"400\" height=\"224\" loading=\"lazy\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strava, the world\u2019s largest sports community, has released its annual Year In Sport report\u00a0\u2013 revealing the 2021 activity trends from a global community of 95 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":33111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[172],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strava&#039;s 2021 Year In Sport report reveals boom of physical activity in the UK | Seven Hills<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wearesevenhills.com\/stravas-2021-year-in-sport-report-reveals-boom-of-physical-activity-in-the-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strava&#039;s 2021 Year In Sport report reveals boom of physical activity in the UK | Seven 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