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Eileen Burbidge MBE

Partner, Passion Capital

Eileen Burbidge is a partner at Passion Capital, an early-stage VC fund based in London. She brings extensive operational experience to her investment activities gleaned from business and product roles at Yahoo!, Skype, Apple and elsewhere.

Eileen is Chair of Tech City UK, the government backed organisation supporting digital business across the UK. She also serves on the Prime Minister David Cameron’s Business Advisory Group; as HM Treasury’s Special Envoy for FinTech, appointed by the Chancellor George Osborne; Tech Ambassador for the Mayor of London Boris Johnson; Patron for Naace, the National Association for Advisors in Computing Education; and advisor to edtechUK and also Cyber London Lab, Europe’s first cybersecurity startup accelerator.

She was made an MBE for services to UK Business in June 2015 and holds a BSc Engineering degree in Computer Science from the University of Illinois at Urbana-Champaign. 

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.