Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering

Matic Boh

Associate Director

Matic is an Associate Director leading strategic communications and high-impact creative campaigns for organisations at the forefront of technology, innovation, and the startup economy. With extensive experience working alongside senior leaders, he excels in collaborating with fast-growing businesses, investors, and industry pioneers to craft impactful narratives that set the industry conversation and drive meaningful results.

Matic’s client portfolio includes leading names such as Strava, the global fitness platform; Innovate Finance, the UK FinTech industry body; Tech London Advocates, the most influential private-sector group in UK tech; Brandtech, a global leader in generative AI marketing solutions; and Oxford Science Enterprises, a key investor fuelling the growth of the UK’s spinout economy.

Matic is a trusted advisor on a range of retained assignments, partnering with executive teams to deliver transformative communications strategies. His expertise spans corporate, industry, and consumer-facing campaigns, leveraging his deep understanding of the innovation landscape to elevate client visibility and influence.

Notable recent campaigns include leading the strategic media rollout for Strava’s annual Year in Sport report and driving Tech London Advocates’ prominent call to the Prime Minister to prioritise a UK semiconductor strategy.

In addition to his work on day-to-day campaigns, Matic has been instrumental in planning and executing flagship events such as the Innovate Finance Global Summit, Advertising Week Europe, and the One Young World Summit.

Matic is also integral to Seven Hills’ new business efforts, focusing on identifying and securing client partnerships that align with the firm’s strategic priorities. His leadership of the Seven Hills new business unit ensures that prospective clients receive tailored communications strategies that drive growth and enhance reputation.

Matic’s approach is informed by a strong academic foundation, having studied History at the University of Southampton and completed an MA in US Studies at UCL.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.