CEPHAS WILLIAMS: ‘The World I Want to See’ Campaign
This week marked the one year anniversary of the death of George Floyd.
We were honoured to support Cephas Williams as he launched ‘The World I Want to See’ campaign, to mark the one year anniversary.
Cephas who is the founder and photographer behind the 56 Black Men movement and the founder of the Black British Network, has partnered with Mind in Hammersmith, Fulham, Ealing and Hounslow, and Clear Channel for the campaign.
‘The World I Want to See’ is a collection of letters from, and portraits of 8 Black boys in London. Inspired by Cephas’ ‘Letter to Zion’; ‘The World I Want to See’ has been designed to put the pen in the hands of Black boys through a series of workshops co-facilitated by Cephas and professionals from HFEH Mind. Within these workshops, young Black boys wrote letters to their older selves about the world they would like to see and what they need to do to create it.
As part of the project, Cephas photographed 8 Black boys, and Clear Channel will be amplifying these images across their network of outdoor advertising spaces all around London.
To mark the latest announcement, Cephas discussed the birth of ‘The World I Want to See’ campaign as a result of the better world we want to see following Black Lives Matter protests around the death of George Floyd. He also brought attention to the work The Black British Network is doing to dismantle systemic racism in the UK.