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Mission Boot Camp, February 2016

mission boot camp attracts undergrads from across the country

Seven Hills held its second Mission Boot Camp on Friday.

Twenty undergraduates from across the country came together to experience a day of campaigning and learn about how Seven Hills puts purpose into practice.

The workshop part of the day saw students split into teams with the task of creating a campaign for businesses that have mission at their core. The winning idea came from Team BrewDog. Their #CalltheDog campaign combined the power of social media with geo-tracking to direct a Brewdog bus to events, giving social media users the chance of winning BrewDog prizes for themselves and friends.

Seven Hills is holding its next Mission Boot Camp in July. Interested? Send your CV and cover letter to

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.