Skip to content

presenting mission to the rising stars of the food and drinks industry

Business as usual is over and mission holds the key to business success in the food and drinks industry. That was the message delivered at the Institute of Directors yesterday when Seven Hills and StartUp Britain co-founder Michael Hayman MBE presented the themes of Mission: How the Best in Business Break Through.

The Secretary of State for the Environment, Food and Rural Affairs, Andrea Leadsom, co-hosted the major food business summit, alongside Lady Barbara Judge at the Institute of Directors. It brought together the rising stars of the industry to consider the future for Great British Food.

Michael expanded on the lessons from Mission and how it relates to building a world class food and drinks industry for Britain.

To find out more about Mission please visit:

To find out more about DEFRA Great British Food Campaign please visit:

Access your free chapter now

Access your free chapter now

Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.