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Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering Seven Hills joins BPI Group to scale its global offering

strava appoints seven hills as uk communications lead

Seven Hills to drive campaign for the world’s most active social network

Seven Hills has been selected for the UK communications brief for Strava – the social network for athletes and single biggest sports participation platform in the world.

With over 40 million athletes across 195 countries worldwide, Strava is growing faster than ever with one million new members joining the community every 30 days.

Strava has been serving athletes since 2009 when it was founded in San Francisco. Today, the UK is one of its leading markets with over 5 million members.

Seven Hills will focus on elevating brand awareness of Strava, supporting the company’s mission to  connect athletes to what motivates them and help them find their personal best.

Gareth Mills, Strava UK Country Manager, said: “The UK is such an important country for Strava – successful so far, with so much potential for the future. We’ve hired an agency who can help us grow to the next level and demonstrate that technology can play a positive, motivating role in our future lives. We were hugely impressed by the energy, creativity and campaigning approach from the Seven Hills team and we’re delighted to be working with them in this exciting next phase for the business.”

Nick Giles, co-founder of Seven Hills, said: “Strava is a brilliant business with a clear mission to connect the world’s athletes. We’ve long admired the Strava brand and we’re thrilled to have been appointed to spearhead the campaign in the UK.”

Find out more about Strava here.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.