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Charlotte Hastings

Managing Director

Charlotte leads our campaigns with the Young Presidents Organisation, working with Kerry Kennedy of Robert F. Kennedy Human Rights, and global disability activist Caroline Casey, on global summits such as Davos. 

She has over 20 years of international campaigns experience in Europe and Asia, based out of both London and Hong Kong. Charlotte excels at curating high-profile campaigns for mission-led businesses, with a background in media relations, events, marketing, brand positioning, executive training and fundraising – her personal favourites including the Unilever Future of Work Summit and Hong Kong based philanthropist James Chen. She has also led consumer campaigns for Coutts London Jewellery Week, City of Westminster, Metlife, Swire Properties, Grosvenor, Government of Dubai and Hyatt. 

She previously worked in marketing and sponsorship within established media brands including Classic FM and the Associated Newspapers titles: Evening Standard, Daily Mail and Metro. She is a Modern Languages graduate from Newcastle University, where she studied French and German.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.