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Lizzy Batchelor

Campaign Director

Lizzy is a Campaign Director working across the innovation and purpose practices. She is at the heart of delivering high impact media campaigns both nationally and internationally. She has worked with the likes of One Young World, the global community for young leaders, innovation and technology campus Here East, and VisionSpring, a social enterprise backed by Mackenzie Scott working to provide affordable glasses and eye screenings globally.

Lizzy has experience training clients on how to communicate and engage with media, running training programmes for Generation – a global education non profit – as well as supporting One Young World ambassadors through high profile media briefings. She also has been responsible for running the press offices for large international events including One Young World, Innovate Finance Global Summit and Advertising Week Europe. In addition, Lizzy leads Here East’s international engagements at SXSW in Austin, Texas.

Lizzy completed a master’s degree in Human Geography at the University of Edinburgh.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.