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seven hills appointed lead communications partner for inaugural good business festival  

Seven Hills to drive media and stakeholder engagement campaign for the new global business festival taking place in the Liverpool City Region in October 2020  

Seven Hills has been appointed by Culture Liverpool and Hemingway Design on behalf of the Liverpool City Region Combined Authority as lead communications partner for The Good Business Festival – a major international event taking place in venues across the Liverpool City Region from October 5-9, 2020.

The event – commissioned by Liverpool City Region Metro Mayor Steve Rotheram – will convene thousands of attendees from business, politics, charity and civil society to address the increasing expectations of business to affect positive change and operate with a purpose beyond profit.

The Good Business Festival will bring together many of the smartest minds from around the world to address these major challenges, provoke discussion and drive positive change in an energetic festival environment.

Over five days of thought-provoking content, the festival will take over Liverpool and the wider city region for a dynamic programme ranging from economics, ethics and life sciences, to society, technology and the climate emergency.

Coinciding with the Liverpool Biennial – the largest festival of contemporary art in the UK – the main programme will run alongside social and arts activities, educational programming and a wealth of fringe events across the region.

Seven Hills has been appointed to lead the media and thought leadership campaign and support the festival’s mission to create more purpose-driven businesses that contribute to a better society.

Wayne Hemingway MBE, Creative Director of The Good Business Festival, said: “There is a debate raging about the changing role of business in society and a growing acceptance that business can no longer simply answer to private shareholders. The world is facing a multitude of challenges and it is increasingly apparent that the world’s business leaders need to step up, not only to better understand their social and environmental impact, but to demonstrate a meaningful purpose beyond profit.”

“Given the track record that Seven Hills has over the past decade working to promote the idea of mission and purpose in modern business, they stood out as the natural choice as our communications partner.”

Nick Giles, co-founder of Seven Hills, said: “We are delighted to be working with Culture Liverpool and Hemingway Design on this hugely ambitious event for the UK –  a new idea that will examine and interrogate the challenge that business leaders must address around their purpose and their impact.”

“We’ve had a long standing relationship with the City of Liverpool and we are excited to be part of what will be one of the most exciting, and necessary, business events taking place this year.”

Find out more about The Good Business Festival here.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.