Skip to content

sheffield university shows trade and industry leadership

As the UK government paves the way for an industrial strategy and a roadmap for future industries, the University of Sheffield is leading the discussion about how we can supercharge the UK economy through a shift in focus onto high-value technology and advanced manufacturing.

Seven Hills work with the University of Sheffield on an international media campaign to highlight the strength of the university’s economic impact.

University Vice-Chancellor Prof Sir Keith Burnett plays a major part in the national conversation about the future of industries; and his expertise on infrastructure investment and new technologies is sought by the UK and Chinese governments.

He writes in Sunday’s Observer about the state’s role in commercialising new world-beating British technologies, potentially offering a new method to rebalance the economy in favour of high-value industries.

In an article for the Telegraph, Keith Burnett argues that Sheffield can play a role in an ever-stronger Northern Powerhouse, delivering innovations in factory floor technology that attract attention from international investors and a new generation of engineering talent.

Sheffield University takes a hands-on approach to increasing global trade ties, with an award-winning Confucius Institute teaching Chinese language and culture, and enjoys a number of close ties with the Chinese higher education and industrial sectors.

The University’s activities were recently profiled in China Daily, and People’s Daily has covered Sheffield’s work in establishing a ‘golden age’ of Sino-British collaboration.

Access your free chapter now

Access your free chapter now

Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.